Best branded foods beating supermarket favourites ranked by Brit shoppers (2025)

From Yeo Valley natural yogurt to Kenco coffee, there are some household staples that simply cannot be replaced by other supermarket own-brand labels

Supermarkets have virtually nailed copy-cat products of some of the nations favourite food and drink brands.

Consumer experts at Which? regularly conduct blind taste-tests to see if Aldi's own baked beans hit the same mark as Heinz, for example. Not only do the big supermarket giants regularly come out on top, but their own-labels are often far cheaper, which is a win for families in a cost of living crisis.

Tesco, Lidl, Asda, Morrisons, , Sainsbury's and Aldi have proven to have the best products in the market. But, there are still branded products that aren't as expensive and still have received higher ratings than most go-to brands.

The results from this taste-test were based on the aroma, appearance, texture and, most importantly, the flavour. From the best supermarket beans to the best instant coffee, we’ve gathered a list of the best branded products that can be easily found in your local supermarket.

Branston Baked Beans

Baked beans are a staple when it comes to British food. They can be enjoyed on a jacket potato, an English breakfast, or by themselves. While brands like Heinz Beans are the most popular, the flavour didn’t seem to have pleased enough people.

Despite it not looking as appetising compared to other brands, Branston Baked Beans received a total score of 75% in satisfaction. The texture of the tomato was described as “top-notch”.

Branston Baked Beans are available to purchase on Amazon, Aldi, Asda, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose, with prices starting from £1 for a 410g can.

Davidstow Classic Cheddar

Similarly to the baked beans, lesser-known Davidstow cheese brand ended up taking first place. Tasters loved the strength of the cheese, as well as its texture, saltiness, creaminess and firmness. Despite it being on the pricier side, it still convinced the panel over more popular brands such as Cathedral City.

Davidstow Classic Cheddar is available to purchase on Amazon, Morrisons, Ocado, Sainsbury’s and Tesco, with prices starting from £4.75 for 350g.

Kenco Gold Indulgence Instant Coffee

Nescafé? Not this time. Kenco’s Gold Indulgence Instant Coffee had the highest score - and it wasn’t too far from Gold Instant Coffee, which took the crown as the best instant coffee.

Its aroma and flavour made a good impression on the panel, with the majority enjoying its bitterness levels. However, many would’ve still preferred a much stronger coffee taste.

Kenco’s Gold Indulgence Instant Coffee is available to purchase in Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose, with prices starting from £7.20 for 195g.

Yeo Valley Organic Greek Style Natural Yoghurt

Yeo Valley’s brand received the highest score for its creamy consistency. Compared to other brands, its natural flavour seemed to be just right to convince the panel.

The best thing about Yeo Valley Organic Greek Style Natural Yoghurt is its availability to buy in almost any supermarket. There are also a variety of flavours, including: Strawberry & Passion Fruit, Lemon, Peach & Raspberry, 5% Fat Natural and 0% Fat Natural.

Yeo Valley Organic Greek Style Natural Yoghurt is available to purchase on Amazon, Asda, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose, with prices starting at £2.15 for 450g.